News

Hallelujah Acres History — 2001-2012

In this week’s Health Tip we will pick up where we left off last week and share what transpired regarding the growth of Hallelujah Acres from 2001 to the current day as we prepare to observe Hallelujah Acres 20th Anniversary on February 12, 2012.

2001 – Hallelujah Acres Purchases Shipping Building

By 2001, the original 23,500 square foot Hallelujah Acres ministry building we had moved into in 1997 was beginning to become too small. Do we need to relocate again or did God have something else planned for us? As God had done several times before, He was there once again to meet our needs so the ministry could continue to expand.

Right next door to Hallelujah Acres there was a printing/shipping business and there building was no longer adequate to meet their needs. They had built a new building in another location in town to house their business and their old building became available for a very attractive price.

This building had 23,000 square feet of space and was exactly what we needed to expand. It even had a docking station for 18-wheelers. It was almost too good to be true, but that’s God!

We purchased the building and moved our shipping and warehousing into that building in 2001. It has continued to provide Hallelujah Acres room to expand. It has been amazing how God has, ever since Hallelujah Acres had its beginning in 1992, always been there at just the right moment to meet our expansion needs as the need arose.

2002 – Hallelujah Acres Introduces BarleyMax

BarleyMax was the first product to carry the Hallelujah Acres label. For the previous 10 years, Hallelujah Acres had been marketing a barley powder product from another company.

Because here at Hallelujah Acres we had our own scientist and laboratory available, we tested some of the best barley grass powders on the market. We also tested some barley powder sent to us a year prior — which had been sitting in a plastic zipper lock bag under a desk for an entire year.

To our amazement, the barley powder that had been sitting for a year tested higher in nutrient values, enzymes, antioxidants, etc. than any of the others.

We were thrilled to have stumbled (or was it God?) on this incredible barley powder and began marketing it under the Hallelujah Acres label. This new barley product was grown organically and, because no heat was used in its processing, it had no need for stabilization with brown rice or maltodextrin as opposed to the product we had been marketing for the previous 10 years.

Because there was no need for a stabilizer in this new product, we were able to reduce serving size from a tablespoon to a teaspoon, thus substantially reducing the cost per serving. We named this new product “BarleyMax” and it became an instant hit! To this day, BarleyMax remains our flagship product and is shipped to some 139 countries.

BarleyMax is the most important nutrient Rhonda and I consume each day. Since the introduction of BarleyMax in 2002, Hallelujah Acres has developed BeetMax, CarrotJuiceMax, TrioMax, Survival Bars, Snack Bars, Kale Chips, Nourishing Soaps, and more!

2003 – First Hallelujah Acres Lifestyle Center

Bev and Chet Cook are a couple who had come through our first Health Minister training in 1994 and who had built a tremendously successful health ministry in Houston, Texas. They began receiving inquiries for a more hands-on way of learning The Hallelujah Diet apart from just listening to a CD or reading a book.

Bev and Chet rose to the challenge, bought a large home in Lake Lure, North Carolina, and opened the first Hallelujah Acres Lifestyle Center. It was an instant success as people from across America and even foreign countries began coming to spend a week or two to learn how to do The Hallelujah Diet with a “personal trainer.”

Soon its capacity of eight people became too small to handle the demand and a second Hallelujah Acres Lifestyle Center was opened in Plant City, Florida. Then as demand increased one opened in Branson, Missouri and last year in Parkersburg, West Virginia. These Lifestyle Centers have been extremely popular and several new locations are being planned.

2003 – Hallelujah Acres Cafe Opens Its Doors

The original building we moved into in 1997 had a large commercial kitchen. It sat idle for several years, but around the year 2000 we began to use it to prepare carrot juice and healthy meals for our staff. Talk about the Lord providing all things well!

We began providing two free 8-ounce glasses of organic carrot juice for each of our staff that year and this has continued to the current day.

Around the year 2003 we opened the doors to the public and began providing a tremendous all you can eat organic salad bar in a corner of the auditorium. The salad bar was later moved into a hallway and several classrooms converted into dining rooms. Then in 2010 (following a fire in the building in 2009), we converted two classrooms into a first-class dining hall and started serving gourmet meals.

In order to provide a faster lunch for customers on the go, we converted the sit-down restaurant into an “express” format. Today, the Hallelujah Acres Cafe Express offers a world-class vegan menu with daily specials, a juice and smoothie bar, as well as catering options.

The cafe is part of our large health food store, which carries a wide variety of health products as well as bulk foods and fresh, organic produce.

2007 – Hallelujah Acres Purchases 150 Acres Of Land

By 2007, Hallelujah Acres was once again on the hunt for a place to expand. And lo and behold, right across the street, a 150 acre tract of land became available.

It was bare land (a cow pasture) and we began to dream big dreams of how this land would be a great place to eventually move all Hallelujah Acres facilities. We also planned to build a motel, a larger health food store, a restaurant, and even a residential village. We dreamed some very big dreams for that land!

We purchased the land, began the process infrastructure, and the City of Shelby even agreed to bring sewage and water to the property.

What became known as “The Villages of Hallelujah Acres” was designed to contain 600 residences, including 190 condominiums. It was the first Christian Community in the world designed to promote healthy living! By 2010 the infrastructure and utilities were in place and we were ready to start selling lots — Rhonda and I were the first buyers and we live there today.

Today, sales at The Villages are increasing dramatically and we are currently building an average of one new home every month!

2009 — Fire In Hallelujah Acres Original Building

On May 2, 2009, following my “God’s Way to Ultimate Health” seminar, we closed the store and locked up the building around 4:00 p.m. About 6:00 p.m. that evening a staff member entered the building to find the entire structure engulfed in dense smoke and flames were shooting from a cabinet housing the security equipment.

The fire department soon arrived and thankfully the fire damage was limited to the cabinet, some furniture, and ceiling tiles. However, smoke damage was extensive — every ceiling tile, floor tile, and carpet need replacing, and every wall in the entire 23,500 square foot building had to be washed and repainted.

What initially looked like a tragedy turned out to be a blessing. The Lord had not only protected us from losing the building to the fire, but used the fire to bless us with a completely refurbished building.

Because of the fire, our entire staff was forced to vacate their offices in the main building and moved to hastily prepared offices in our shipping and warehousing building. We thought this would only be a temporary move, but God had other plans!

Placing all staff in a smaller area in the shipping building provided much better communication and less walking distance between departments than it had been in the main building where staff was scattered about. Today, most of our staff remain in the shipping and warehouse building that was intended as a temporary fix.

How good the Lord has been through these past 20 years, guiding, protecting, and providing, sometimes before we even realized there was a need! All I can say is: “To God be the glory, great things HE has done!”

2010 – Hallelujah Acres Television Has Its Beginning

In 2010 we hired a videographer. He had been working for many years with a Greenville, South Carolina television station and has two Emmy Awards to his credit! Since joining us he has been a very busy man producing videos for HATV, call letters for our very own “Hallelujah Acres Television” online TV station.

He has helped us create three internet-based, dietary coaching programs, each of which is FREE of cost: 60 Days to Reclaim Your Health; 60 Days To A Hallelujah Waistline; and Exercise Essentials With Paul and Ann.

We also have plans to go live with other online productions, including a live streaming version of my first-Saturday-of-the-month “God’s Way to Ultimate Health” seminars, and much more.

Future – A Number Of New Programs And Offerings Coming

With a current staff of 61 people, we are preparing to launch a number of new products and innovative programs.

With an emphasis on the internet, we see Hallelujah Acres positioning itself to go forward in a new and exciting way as we continue to take God’s health message to the world.

To God Be The Glory

As I have previously shared regarding what has transpired in the growth of Hallelujah Acres, the words of that great Christian hymn come to mind:

“To God be the glory, Great things He has done.”

Without God’s leading and provision, Hallelujah Acres would never have become a reality. Man can only do so much, but when God is in it, all things are possible.

Thank you for your past support and we would appreciate your prayers as we go forward.

Our goal is that someday, in some way, all Christians the world over will realize they don’t have to be sick! We want to provide them with the tools to make living sickness-free a reality in their lives. By the way, the information we share also works for non-Christians, but our desire is that all people the world over experience both physical and spiritual healing.

On February 4, 2012, at my first-Saturday-of-the-month “God’s Way to Ultimate Health” seminar here at Hallelujah Acres, will celebrate Hallelujah Acres’ 20th Anniversary. In addition to the seminar, many special things are planned for that day including a healthy birthday cake to be enjoyed by all who attend the seminar that day. Also, a free commemorative lapel pin will be provided each in attendance. Y’all come!

Next Week, the good Lord willing and if the creeks don’t rise too high, we will have another exciting Health Tip to share with you. Trust you will join us.

Hallelujah Acres History – 1992-1997

In previous Health Tips, I have shared how God used what appeared to be a tragedy in my life – a colon cancer diagnosis in 1976 – to birth a ministry in 1992 known today as Hallelujah Acres.

In this week’s Health Tip I want to cover the history of Hallelujah Acres from 1992 until 1997, the year we moved the ministry from Tennessee to its current facility in Shelby, North Carolina.

To God Be The Glory

As I reflect on what has transpired during the past 20 years, the words of that great Christian hymn come to mind: “To God be the glory, great things He has done.”

I want to say that without God’s leading and help, Hallelujah Acres would not have become a reality. Man can only do so much, but when God is in it, all things are possible.

Reflecting on those challenges, and final triumph, reminds me of the words of another great gospel song, written by Kittie Suffield in 1924 titled:

Little Is Much When God Is In It

In the harvest field now ripened
There’s a work for all to do;
Hark the voice of God is calling,
To the harvest calling you.

Refrain:

Little is much when God is in it!
Labor not for wealth or fame,
There’s a crown and you can win it,
If you go in Jesus’ Name!

1992 – Hallelujah Acres Has Its Beginning

Shortly after Christmas 1991, Rhonda came into the antique mall I was managing all excited to tell me of a tiny restaurant that was closing its doors down the street. She said if we could rent the space I would have a place to sell my health products and hold my seminars.

It sounded like a great idea… but neither of us had any money.

So I went to the president of the local bank with (whom I had developed a friendship because he too had an interest in health and healthy living) and I asked to borrow $1,000. Using my 1986 Mazda pick-up truck as security I was able to obtain a loan.

With that $1,000 we paid the first month’s rent of $50, purchased some tables, 16 chairs, some used kitchen equipment, some produce for the dining room and product for the shelves. We opened “Hallelujah Acres” in that storefront on February 12, 1992 selling carrot juice by the glass and offering a limited vegetarian menu.

DID YOU KNOW?

In those early days we lived on our tips of about $25.00 per week, while putting all profits back into paying off the loan and building inventory. To this day, we have never taken a salary, received a bonus, or been paid for a seminar or culinary class, yet God has met our needs and blessed us financially above anything we could ask or think.

In those early days few frequented our restaurant in that little town of Rogersville, Tennessee. The town had a population of only 5,000 people and there was little nutritional awareness. We were getting quite discouraged until we started holding a free “How to Eliminate Sickness” seminar on Saturday mornings in the restaurant.

People began coming to hear the health message, staying for lunch, and buying product. As people started applying what was being taught, testimonies started being shared with others and it wasn’t long before we had standing room only in the seminars!

Our restaurant was being frequented by local businesspersons, judges from the next door courthouse, and the president of the bank had a standing order for daily carrot juice.

Within a year of opening the doors of Hallelujah Acres we couldn’t contain everyone in that 16-seat restaurant. Plus, the basement of the restaurant was becoming too small to warehouse and ship the products we were now shipping across the country.

DID YOU KNOW?

In those early days our customer names and contact information were handwritten on 3×5 index cards and kept in a shoebox.

1993 – Hallelujah Acres Moves And Publishes A Magazine

In the spring of 1993 we moved down the street three doors to a 56-seat restaurant; the day we opened we had to turn people away! Soon our seminars filled the restaurant with people coming from across America and sometimes even another country.

During 1993 we also published the first issue our paper publication, “Back to the Garden“. The first issue was two colors, eight pages, and we had 3,000 copies printed. Today, this publication is called the “Hallelujah Acres Health News,” has 48 full color pages and is read by a half-million people bi-monthly.

This magazine has been a free publication ever since we started publishing it in 1993 — and it is still free to read online today from anywhere in the world! The paper version is also available to US and Canadian residents through an annual subscription.

1994 – Hallelujah Acres Moves Again

After two years ministering in Rogersville, we felt that closing the restaurant and going on the road would enable us to reach many more people with the message “You Don’t Have to be Sick!” So we moved Hallelujah Acres to our 50-acre farm where we were living on Clinch Mountain in Eidson, Tennessee.

There we built a building to house the ministry and I started doing seminars across America. No sooner had that first ministry building been completed then it was too small! We immediately started construction of a much larger second ministry building where we held our first Saturday-of-the-month “You Don’t Have to be Sick” seminars.

I was gone a great part of the time. Meanwhile, Rhonda was overseeing the ministry operation in Tennessee, which was growing in leaps and bounds necessitating hiring others to help handle the rapidly growing interest in the Health Message we were proclaiming.

Our Motto – That the Whole World Might Know – You Don’t Have to be Sick!

1994 – First Health Minister Training

People were adopting The Hallelujah Diet and becoming well from all kinds of physical problems. These people began asking us to teach them how to share God’s health message with others. As a result, in August 1994 we held our first Health Minister Training with 25 in attendance.

Our new ministry building was not completed as yet and not having sufficient finances to purchase chairs, that first group of Health Ministers sat on 2×10 wood planks resting on concrete blocks. We had no windows yet and the floor wasn’t even finished.

To say the least, it was a very humble beginning for a health ministry which today numbers over 10,000 trained Health Ministers located in every state in the U.S. and in 48 foreign lands.

Attending that first training was Olin Idol (PHOTO: upper left corner in plaid shirt) who joined me in 1995 as my personal assistant, and has been with Hallelujah Acres ever since.

Bev and Chet Cook (PHOTO: middle row, far right – Chet is wearing a black shirt) were also in that training. They later opened the first Hallelujah Acres first Lifestyle Center in Lake Lure, North Carolina and currently direct all four of our Lifestyle Centers. Dr. Rowen Pfeifer was also in that first training.

1995 – Rev. Malkmus Appears On 700 Club

By this time, Graeme Coad, who at the time was Chaplin of the 700 Club, had reversed his terminal prostate cancer on The Hallelujah Diet. Graeme was instrumental in getting me on the 700 Club for a nine-minute interview with Pat Robertson. That nine-minute interview generated more response than the 700 Club had ever had.

That television exposure caused a tremendous increase in interest in The Hallelujah Diet. Since then I have had opportunity to appear on ABC Nightline, all major TV networks, Trinity Broadcasting, The Food Network, Fox News (3 times) and the Jim Baker show.

1995 – “God’s Way To Ultimate Health” Published

My second book, “God’s Way to Ultimate Health” has everything a person needs to know about how to return to God’s original plan for nourishing the human body. The book contains 279 pages of vital information and real-life testimonies – a book that many people say saved their lives. (Over a quarter million copies of this book are now in print.)

Also in 1995, Destiny Image took over the printing and distribution of my first book “Why Christians Get Sick.” Over a million copies of this book are now in print and are available in several languages.

1996 – Rev. Malkmus Holds Seminars Across America

By 1996, so many churches across America were wanting the hear God’s health message that I traveled across America holding “How to Eliminate Sickness” seminars. Some of these seminars had attendances of over 1,000 people.

These seminars took me from Florida to Texas, up the west coast, across the fruited plains, the northern states from Wisconsin to New England, and down the eastern seaboard. I remember doing 17 seminars in 18 days in Texas on one of those speaking tours.

1997 – Hallelujah Acres Goes Online

Not many people had access to the internet as yet, but we realized it provided the potential for us to reach people around the world with the message “You Don’t Have to be Sick.”

What should our URL be? We thought of “HallelujahAcres.com” but knew if they had to spell “Hallelujah” they would never gain access. So we just used the letter “H” for “Hallelujah” and ended up with www.hacres.com. Today, this site averages over 90,000 hits per month.

1997 – The Very First Health Tip

About the same time we went on the internet, we began publishing a FREE weekly electronic Health Tip. There were not many subscribers in those early days, but as more and more people gained access to the internet subscriptions have steadily increased. Today this electronic Health Tip goes out to nearly 100,000 subscribers weekly.

I personally write these weekly electronic Health Tips between 3:00 and 6:00 a.m. most mornings. This issue is consecutive issue #740, and all previous issues are available in the archives (look for the “wall clock” icon on the right hand side).

1997 – Hallelujah Acres Moves To North Carolina

The location of our ministry  — on a mountaintop in Tennessee, located on a dirt road, very difficult to find and far from an interstate or airport — was by now running out of room and there was no more buildable land on that mountaintop. So we started a search for a new location.

A businessman from Shelby, North Carolina attended one of my seminars in Tennessee and shared that he had a building in Shelby that he owned that would be perfect for our ministry. It had been built for a Christian school, which had closed its doors and become the campus of Ambassador College.

Ambassador College had outgrown the facility and it was available. Bud Mims, the owner, knew that we didn’t have much financially to purchase the building so he allowed us to move into the building while he held the mortgage and allowed us to pay off the mortgage as finances allowed.

The location was ideal! It was only 45 minutes from the Charlotte international airport and within an hour or less drive of four interstate highways. Shelby was small enough to have the small town appeal without a lot of traffic, but large enough to provide all basic needs and less than an hour away from Charlotte, the largest city in North Carolina.

We turned the gym into a 400-seat auditorium, the classrooms into offices for our rapidly expanding staff, the basement into warehousing of product and shipping, two of the offices into our call center, and the library into our store. We moved into our new facility on November 1, 1997.

On February 4, 2012, at my first-Saturday-of-the-month “God’s Way to Ultimate Health” seminar here at Hallelujah Acres, we will celebrate the ministry’s 20th Anniversary! In addition to the seminar, many special things are planned for that day including a healthy birthday cake for the enjoyment of all those at the seminar. Y’all come!

Next week, the good Lord willing and if the creeks don’t rise too high, we will pick up where we have left off here with our move to Shelby, North Carolina. We will share how Hallelujah Acres has grown in this new location (now 58 full time employees) and how we are building a village. I trust you will join us next week as we continue to share the rest of the story.

  • George Malkmus

    Email George
    Got a question, testimony or just something to say? Use this page to send a message to Rev. George Malkmus.

    About George Malkmus
    Reverend George Malkmus was 42 years old when he was diagnosed with colon cancer. After changing to the diet given by God to Adam and Eve. his cancer began to disappear. Read On

  • Polls

    How many times did you use your health insurance in 2011?

    View Results

    Loading ... Loading ...
  • My latest tweets

    Follow me on Twitter!